Thursday, February 10th 2011

Who are you and what are you doing here? The results

National Women's Day

Thanks to Ed Yong and a number of other very smart people, I was inspired after Science Online 2011 to perform a survey of my readers to figure out who comes here, why they do, and what they’d like to see more of. I enjoy engaging with other science writers, bloggers, and fellow anthropologists, really I do. But I hoped to gain some insight into how I might reach an even broader audience, to increase awareness of the kinds of science I do and that I find interesting. There are political ramifications to having a lay population completely unaware of the basic functioning of the female body, particularly around reproduction, when we have so many strong feelings about it. Feelings will always win in a one-sided fight: put it up against evidence, though, and at least some people will start to operate more rationally.

Science Online 2011 taught me a few other things in terms of how to reach that audience. By bringing in a personal element, showing enthusiasm, or giving the reader more things to look at than a wall of text, I could invite different kinds of people in. As everyone now knows, you can try DMing Ed Yong (hee hee, sorry Ed!). I tried to do those things in subsequent posts. And so, this happened:

Figure 1. My hits from the first day of #scio11 to yesterday. Eep.

My survey went from the 17th of January until the 21st or so; I stopped at sixty respondents. As you might imagine, my readership has changed.

That said, I think I learned a lot from the survey, so I want to share it with you and see if we can broaden the conversation.

Who are you?

The people who filled out my survey were about my age, were my ethnicity (European), and were mostly women (I suspect the f:m ratio would have been even higher if I hadn’t taunted Twitter at one point that the female respondents were beating the males). Here are the graphs (notice that the bars/pie slices represent absolute numbers of respondents, and percentages are listed next to each choice):

I regret the way I wrote the ethnicity question. I was trying to figure out how to ask people’s ethnicity from a more global perspective — that is, I couldn’t exactly write European-American, African-American, etc, because I have readers from other countries. These ethnicities also mean something very different depending on where you live. This led to confusion in almost ten respondents, many of whom were white but not all, who just put in the “other” section that they were white/black/mixed race/etc.

Two last questions in this section were about the respondent’s education and vocation. Here is what I got.

A full third of respondents have PhDs. Damn, people. But I was pleased to see at least a handful of folks that were still in college (and I hope desperately that they aren’t just my current semester of students!).

So… I guess I and my doppelgangers read my blog. This demonstrates a few important things:

  • People read people who are like them.
  • If you want people who are not like you to read your blog, you probably have to step out of your comfort zone.

This is significant for a number of reasons. More prominent women sciencebloggers, for instance, likely means more female readers. Same goes with more sciencebloggers of color, of different sexualities, different physical capabilities, different countries, different ages. And since sciencebloggers can draw people into science, can excite them, inspire them to stay when they are feeling scared, and otherwise mentor them, having broader representation in scienceblogging is a Very Good Thing.

Conversely, if I want to reach something other than the white-female-straight-middle-class-academic audience, I need to be doing something different than what I’m doing right now. Some of that lies in promotion and marketing, but more of that likely has to do with voice, style and content.

What do you want from me?

Most of this section of the survey was freeform response, but I did have a few graphable questions.

What I find interesting here is that readers mostly want to read about the life of a scientist stuff (there are many women sciencebloggers who do this more regularly and eloquently than me), and more plain-old anthropology. Ladybusiness, reproductive choice, women’s reproduction, not nearly so much.

On the one hand, I think I would like to expand my writing a bit to try to write posts that have an anthropological perspective and broad appeal. On the other, if ladybusiness isn’t your top priority, readers, you don’t know what you’re missing!

I’d like to think that’s what I demonstrated last week with my iron-deficiency anemia post. If I weren’t scrabbling for tenure I could probably write a post a week on anthropological perspectives on women’s health like that post. Men and women commented on, and wrote on, that post. It made it to reddit, a few great feminism blogs, and lots of other non-science individual bloggers and livejournalers.

So ladybusiness is here to stay, but I am going to try to expand my reach. Anthropology is a discipline most don’t get in high school, so most people know next to nothing about it. It would be a great thing if I could expose more people to how cool the field can be.

What you had to say

I had two open-response questions, one on how I could attract more laypeople, and another that was just open for questions and comments. For the first question, you said:

  • Explain more terms, go for a less scholarly tone.
  • Many of you found me through Twitter, so continue using that medium.
  • Try for less of a wall of text (break it up, use pictures, etc).
  • Use more keywords so they get Googled.
  • Write “basics” posts that can be referred to again and again by laypeople, teachers and students.
  • Use surveys and other interactive widgets.

For the second, mostly you just said really nice things. Several women in academic positions more junior than me said they read me to stick with academia. I wanted to share just one quote, because it demonstrates what I’m aiming for, even if I don’t really think I’m there yet (but thank you!):

“…I really enjoy [your blog], and thank you for being one of the voices that makes ongoing work in science into something I feel I can read and follow, rather than some impenetrable ivory tower only accessible through poor mainstream media interpretation. (Even laypeople get tired of saying “They did a study! You know, the ‘they’ that ‘does studies,’ whoever ‘they’ are.”) The perspective on women’s issues is a particular bonus as well.”

I think those of us who want to write for a broader audience, if we can inspire this feeling in our readers, even some of the time, we’re doing well.

And finally, what I want from you

I didn’t write this post to inspire a conversation just about why you read my blog: I don’t need more of a lovefest and feel a little like I’ve reached Internet Saturation anyway! But I’d like to know:

  • Why do you come here?
  • Why do you read any science blog?
  • How do you think we can get your friends to read us too?

If we could inspire people to reach for other connections, with material and people they don’t know, instead of the zone of comfort they do know, it would be a marvelous thing.

Monday, February 7th 2011

An embarrassment of riches

I have been quite the fancypants lately. In addition to the flood of new traffic from Science Online 2011, and in particular my post on the women scienceblogging panel, folks have been heading here to talk about broader issues of underrepresentation and racism, and, of course, iron-deficiency and the ladybusiness.

Then, because of a happy accident and the fact that Laura Weisskopf Bleill of Chambanamoms.com wanted to help me promote some focus groups I am running for a study on doctor-patient relationships around hormonal contraceptives,* I became a Chambana Mom to Know. At the same time I was recruited by the ever-clever John Hawks to do a bloggingheads.tv diavlog where we discuss women in science, blogging in academia, my fieldwork, the ladybusiness, #aaafail, and lots of other stuff.

I am feeling quite overwhelmed by the fact that I have a lot of new readers, and this is no longer the intimate space it once was (usually when I write, I imagine myself to be talking to a group of female friends while we sit on the couch and hang out – it now feels like giving a seminar to a medium-sized room full of people, where we are somehow still able to manage cool sidebar conversations). This is new and exciting, and while there is a part of me that will grieve for that little space where I knew most of the people who read me, I am delighted to bring anthropology to more people and keep pushing myself to write more accessibly for more people.

So, I am trying to think of next steps in terms of my writing. I still owe you all a summary of the survey I did on my readers a few weeks ago: given my day job commitments, that is the plan for what will probably be my single big post of the week.

However, I also want to continue to do two things: shorter researchblogging posts on articles I find interesting, and longer posts on specific issues around women’s health, anthropology and medicine. So if there are particular papers you want me to read, particular topics you want me to cover… say so in the comments!

*I need to double-check with the IRB about whether I have approval to advertise this on the blog. If it turns out I do, expect a post on it this week!

Friday, January 28th 2011

Science Online 2011: Underrepresentation hurts us all

In my second year of graduate school, I was in a study group with a few other grad students: in particular I remember a white female student and an Asian-American female student. Somehow we got on the topic of admissions, where we all admitted, jokingly, to feeling like impostors. Then the white female student stated that she didn’t believe in affirmative action, and expressed her view with quite a bit of anger. “Besides,” she finished, “I just don’t see race.”

I was completely paralyzed, and felt like I had no way to articulate what was wrong with what she just said. She happened to leave the room shortly after her statement. I turned to my Asian-American friend.

“Doesn’t see race?” She almost shouted. Tears sprang to her eyes. “When she says that, she doesn’t see ME.” I looked at her, mute, wanting to cry myself for the shame of not knowing how to be a better friend.

* * *

I haven’t always been the best ally. At times, I probably haven’t been an ally at all. The story I related above was the only one I dared share where I could sufficiently pseudonymize the characters. It was not the first, nor was it the last, time I was struck dumb by racism.

I did learn to speak up and interrupt racism, and slowly have figured out ways to make the elimination of racism and sexism priorities in my life. But I have a long way to go.

The MLK, Jr Memorial panel at Science Online 2011, like the women scienceblogging panel, was up against some stiff competition: Defending Science Online, Standing out: Marketing yourself in science, Blogging networks and the emerging science communications ecosystem and Not All Marketing is Evil: Getting Life Science Companies to Support Science Online. I’ll admit to sitting near the back with the thought I might divide my time between this session and one other. Yet within the first few minutes I sat there, I knew I was in the right place. David Kroll, who you know all over the internet because of his great blogs Terra Sigillata and Take as Directed, opened by playing the guitar and singing Bob Marley. Within a few bars, about a third of the audience was singing along with him. I was too busy trying not to cry to join in.

I was emotional for a number of reasons… because of the wonderful contradiction of David sitting up there and singing, because of the warmth of the room, where it felt like we had a shared mission. David contradicted the paralysis a lot of allies face, because we are so afraid of doing it wrong, of making the mistake that exposes the racism and privilege we are working so hard to cover up.

In addition to discussing Martin Luther King, Jr’s history in Durham and the surrounding area, David shared with us the following quote from Irving Epstein (which it turns out David wrote about a year ago here):

In 2005, more than two-thirds of the American scientific workforce was composed of white males. But by 2050, white males will make up less than one-fourth of the population. If the pipeline fails to produce qualified nonwhite scientists, we will, in effect, be competing against the rest of the world with one hand tied behind our backs.

Danielle Lee of Urban Science Adventures, and Alberto Roca of Minority Postdoc, were also panelists. Danielle was engaging and smart: she talked about issues of underrepresentation in science, as well as access and trust of science in minority communities. Alberto, who I had also heard speak as an audience member at a few other panels, also talked about underrepresentation issues in science, the invisibility and isolation of being a person of color in science, and how to operate against that isolation. Here are a few of their broader points (any butchered or incomplete thoughts are my fault only):

  • People of color and from underrepresented groups often have to pass in order to survive in science.
  • People have to be mentored all the way up the chain: several stories were mentioned where women and people of color were not adequately prepared or professionalized for their jobs and suffered for it.
  • Impostor syndrome is universal.
  • You act like a role model when you have a voice, so if you aren’t speaking up you aren’t a role model. Also, if you are invisible or are ignored/underappreciated, you will have a harder time being an effective role model. So the knife cuts both ways.
  • As Danielle says, science needs a new PR campaign. The African American community has serious trust issues with science and with good reason: this community has been exploited, undervalued, ignored.
  • Related to the above, there was some discussion of issues of religion and science; namely, that it is a mistake to completely discount or scoff at those with religion. Religion, faith, and religious practices have an important cultural component for many minority communities in the United States and beyond, and to write off their beliefs is to write them off as people. Even if that’s not what is intended, that is certainly what is heard.

The entire session was moving — all three panelists were so thoughtful and kind to one another, they answered audience questions so well, and the audience was committed to the issue of underrepresentation in science. I have a few last thoughts of my own that I’d like to share, as a way to extend the conversation about women scienceblogging to be more inclusive.

First, I don’t think white people or people with privilege should shy away from conversations about underrepresentation, race, or ethnicity. It is time to just be comfortable with the fact that we are going to make mistakes. If we are well-meaning and want to eliminate racism and other oppressions, then the mistakes we are going to make will not be as bad as the worst ones faced by those to whom we’re trying to be allies. Those of us in this community who are academics tend to encourage our students to make mistakes, because we know they will learn from them. But the stakes feel so high in this situation that we are paralyzed. Guess what? Being paralyzed is actually worse than making a mistake. You can apologize for a mistake. There isn’t much you can do to fix things if you stay out of an important fight.

Second, you know the isolation we talk about as women scientists and science writers? Multiply that times a million and you probably have the isolation of being a person of color in the sciences. There are some different ways in which sexism and racism play out in the public sphere, at least in the US: people might be a bit more willing to make sexist comments than racist ones. However, the impact of racism is at least as harmful, probably more harmful in most ways, because it leads to social disparities in education, health, salaries, living conditions.

There are people out there who study the effects of social disparities and internalized racism on health, and folks, it’s not good. For instance, the mortality rates of blacks are significantly higher than for whites in heart disease, cancer, unintentional injury, flu and pneumonia, HIV, cirrhosis and homicide (Williams 1999). Measures of internalized racism are correlated with a higher waist circumference, abdominal obesity and insulin resistance (Tull et al 1999, Chambers et al 2004). Issues of acculturation plague immigrant women, especially second-generation women, who experience more explicit instances of racism in their lives through acculturation (Viruell-Fuentes 2007).

Finally, science will be a richer, more interesting topic when there is more diversity. And I don’t just mean it in the Small World sense: I mean that while I love the scientific method, I know the process of science to be strongly biased by who performs it, and so it is absolutely necessary that we have many different people doing and thinking about science in order to have the best possible perspective on it.

Back when I was a union organizer in grad school, my organizer and mentor told me that graduate school doesn’t weed out the weak, it weeds out the strong: it weeds out those with strong senses of self who don’t want to be exploited, who realize there are other things to do in the world and other ways to live a meaningful life. I think that is true for a lot of people who leave academia and science, and unfortunately most of the ones I know who left were women and people of color.

Here’s the problem. I want them back, I miss them: they were my dear friends. Those are the kinds of people we need to lead science, do science, communicate science, encourage and excite young people to be scientists.

Reach out for people. Be an ally. Interrupt racism and sexism. Implement changes where you work to better recruit and retain people of color. Put people of color in positions of power: they probably know how to fix this mess much better than you do. Risk making mistakes; say you’re sorry once you realize it.

But whatever you do, don’t just sit there.

References

Chambers EC, Tull ES, Fraser HS, Mutunhu NR, Sobers N, & Niles E (2004). The relationship of internalized racism to body fat distribution and insulin resistance among African adolescent youth Journal of the National Medical Association, 96 (12), 1594-8 PMID: 15622689

Tull SE, Wickramasuriya T, Taylor J, Smith-Burns V, Brown M, Champagnie G, Daye K, Donaldson K, Solomon N, Walker S, Fraser H, & Jordan OW (1999). Relationship of internalized racism to abdominal obesity and blood pressure in Afro-Caribbean women. Journal of the National Medical Association, 91 (8), 447-52 PMID: 12656433

Viruell-Fuentes EA (2007). Beyond acculturation: immigration, discrimination, and health research among Mexicans in the United States. Social science & medicine (1982), 65 (7), 1524-35 PMID: 17602812

Williams DR (1999). Race, socioeconomic status, and health. The added effects of racism and discrimination. Annals of the New York Academy of Sciences, 896, 173-88 PMID: 10681897